Stall Holders Application
for your interest in joining us
as a Stall Holder for our next event!
Thank you for your interest in joining us as a stallholder at the upcoming A Taste of The Hills Festival.
The event will take place at LOT.100 in Hay Valley on Saturday 29 and Sunday 3 of March 2025.
To facilitate your participation, we have outlined the essential details and guidelines for your consideration.
We Welcome all Potential Sponsorships
Application Overview
Time: Please allow yourself at least 30+ minutes to complete this form.
Cut-off Date: Please ensure you complete and SUBMIT this form before November 1st 2024 to be considered for the 2025 event.
Please ensure you are on a computer to submit this form. Several documents, images and other files are required, so we highly recommend not completing this form on a phone.
Please complete this form in ONE sitting. This form will not save if you would like to come back to it, it needs to be completed in one go.
Please ensure you hit the SUBMIT button at the bottom of this page for your application to be successfully submitted.
Event Overview
Date: Friday 28, Saturday 29 and Sunday 30 of March 2025
Time:
- Friday 28 March: Private Networking Session for attending vendors 5.30 to 7.30 pm. Share, taste, network, and enjoy.
- Saturday 29 March: 2 Sessions, First Session: 11.00 am to 3.00 pm, Second Session: 4.30 pm to 8.30 pm
- Sunday 30 March: Family Friendly Day, 1 Session: 12.00 am to 5.00 pm.
Location: LOT.100: 68 Chambers Rd, Hay Valley SA 5252
Attendance: Anticipating around 6000 attendees over 3 sessions across Saturday and Sunday. 2000 attendees per session.
Venue Stall Space Options
Location options consist of:
Stall-holder Options: Tasting Area, Artisan Market Stalls on the lawns, Food Trucks.
Sponsor Only Options: Main Stage, VIP and Daybed Area, Tasting Area double-stalls at entry, Large Stall Sponsorship Area.
Download the attachment to see the below image in more detail
*Sponsorship packages start from just $2000.
**If you are interested in knowing more about our Sponsorship opportunities please email: Holly at holly@atasteofthehills.com.au
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Ticketing Information
Adult General Admission Tickets are $35.00.
VIP Tickets are $160.00 and include entry, a bottle of wine, a cheese platter, a masterclass session, goodie bag, and access to the VIP and Day Bed Area.
All ages event, children and families are welcome. Children under 12 are free. Ages 13-17 are $12.00.
All tickets include an A Taste of The Hills Branded Tumbler, Event Program + Tasting Card, and Tastings.
Stall Holder Inclusions
3x3 stall space.
1 bag of ice per day. Upon request.
1 trestle table. Upon request.
Walling for stall area. In the Main Tasting Area.
Shade for your stall area. In the Artisan Market Stall Area
Invitation to the VIP Gala night to celebrate the upcoming A Taste Of The Hills Festival.
Invitation to attend the networking familial the night before the event begins (after set-up).
Direct link on our website to your platforms. Please indicate the specific link of interest to your platform.
Mentions in press releases and media coverage. Random selection.
A media kit for promoting your attendance at the event to your audience.
Invitation to the A Taste Of The Hills VIP Gala activation event. This is TBC while we confirm logistics. Event date will most likely be March 8/9 2025.
Inclusion in pre-, during, and post-event social media posts across our platforms: Facebook, Instagram, and LinkedIn.
Inclusion in e-communications to our mailing list database.
Professional photography of your products at the festival. Upon request.
X4 GA Event Tickets per session for family and friends. Upon request (we require full names and emails for sending).
Specifics for Tasting Stall Holders:
Located in the Tasting Area Marquee:
*Definition of Tasting Stall Holders: Alcohol and Medium-Large-scale local produce Producers.
Fee: $800 for alcohol vendors ($600 for small-goods producers) for the full weekend with uncapped sales, and no sales percentages taken.
Must provide free tastings. Tastings are to be managed at your discretion. It is your right to deny tastings where appropriate. Tasting cards will be supplied to all attendees and vendors will be supplied with stamps to acknowledge when an attendee has received their tasting to minimise multiple tastings per person.
Ability to also have tasting options that can be sampled for a fee.
Must have a direct link to, or an association with the Adelaide Hills.
Food and Beverage Sales: To consume on-site (by the glass/ bottle sales) and to take away (bottle strictly not to be consumed on-site).
Specifics for Artisan Market Stall Holders on the lawns:
Located on the Artisan Market on the Lawns:
*Definition of a Market Stall Holders: Clothing, Arts, Crafts, Artisan Products, Farmers Market Produce.
Fee: $400 for the full weekend with uncapped sales, and no sales percentages taken.
- Provide free tastings if possible. Dependant on your offerings
Must have a direct link to, or an association with the Adelaide Hills.
Food and Beverage Sales: To consume on-site (by the glass/ bottle sales) and to take away (bottle strictly not to be consumed on-site).
Specifics for Food Stalls and Tasting Stalls without complimentary tastings
Fee: $1000 for the full weekend with uncapped sales, and no sales percentages taken.
Not required to give free tastings.
Not required to be associated with the Adelaide Hills.
Food and Beverage Sales: To consume on-site (by the glass/ bottle sales) and to take away (bottle strictly not to be consumed on-site).
Monitored Tastings With Event Map & Tasting Stamps
To ensure fair tastings for your business and responsible service of alcohol, all attendees will be provided with an event map and tasting card that tracks their tastings. This map provides information on business stall locations, stall offerings, program information, and general event information. All tasting stall holders will be provided with a stamp to stamp the patron's map when they provide them with a tasting. We've designed this method as a fun way to create a sense of a "treasure hunt" at the event to find and try local SA "gems", while monitoring and ensuring responsible tasting offerings.
We highly encourage tasting stall holders to bring along non-alcoholic tasting options to the event if you have these offerings available. We found non-alcoholic options to be in high demand for the 2024 event, any attending stall holder with non-alcoholic options will have a special mention on the event program/ map outlining that they are offering non-alcoholic tastings.
Vendor Selection and Allocation Criteria:
At A Taste of The Hills Festival, we maintain a discerning approach when choosing stall holders. Our selection process prioritizes alignment with our event's branding and theme. Key considerations include a strong association with the Adelaide Hills, the provision of high-end products, and the embodiment of luxurious aesthetics. These criteria ensure a cohesive and elevated experience for our attendees. We also prioritise vendors who have supported the event with their attendance in previous years and offer placements on a first-apply-first-serve basis. As we have limited stall places we highly recommend applying as a stall holder as soon as the application's open. Applications will be assessed over October with places to be finalised by November 2024. Stall holders are permitted to put in a request for the stall they would prefer from the event layout provided. The earlier you apply and are accepted as a stall holder the greater your choice of stall location.
Terms and Conditions:
We have a 14-day term for payments to secure your stall space. Payment is due once you have been invoiced. Delay in making this payment may result in losing your stall space at the event.
Fee payments will be invoiced after completion and acceptance of this application.
Cancellation policy is outlined further down.
Insurance and licenses are mandatory (Public Liability, RSA, Liquor License). You will be required to provide these certificates as a part of your application.
This is a glass-free event. Please use the drink tumblers provided for the service of drinks or in your own plastic/paper cups/plates. Large 500ml+ bottles and take-away are exempt from this rule.
Returning vendors are entitled to 20% off 2025 stall fees as recognition of their ongoing support.
Acceptance
Acceptance is not guaranteed upon form completion; our team will notify you personally.
If all of our stall areas are exhausted we will keep you on our waiting list and let you know if a space becomes available.
Upon acceptance of your application, we will send you a media kit and folder with promotional and advertising material for the event. We request that you use this material to help promote the event, and announce your attendance and participation in the event.
Event Set up Requirements
Your stall area will be a 3x3m area, unless otherwise negotiated (event sponsor etc.). If you are a tasting stall you will be situated in the Tasting Marquee Area, if you are a market stall holder or food truck you will be located outdoors. You are required to bring all of the equipment you require for your stall set-up. This may include, but is not limited to:
POS / EFTPOS system, cashbox
Tables, Chairs, Furniture.
Decor and decorations for your stall area.
Water/ water containers for providing free water to attendees.
Branded Marketing Material.
Disposable cups/ plates/ napkins.
Cool room, fridges, esky, ice buckets.
Extension cords and electrical boards.
As part of your stall fee you will be provided with the following:
Tasting Stamp
1x Trestle Table (by request)
Electricity (by request)
1x Bag of Ice per day (by request)
Stall walling. Indoors stalls.
- Shelter.
- Free unlimited water for your stall area. You will be required to bring jugs/ water in for your stall area.
Event Logistics:
Set-up required before 5:00 pm on Friday 28 March 2025.
We require ALL Stall Holders and Food Trucks to have their stall area set up by Friday 28 of March by 5.00 pm.
Access to the property will be available for your set up Friday 28 of March from 10.00 am. Specific times will be individually negotiated with the events team.
All glass, large bottles and boxes must go into the relevant bins provided.
Electricity is available at all stall sites and included complimentary in your attendance fee. Please clearly state in your application whether you require electricity for your stall operations (if this is not specified, your stall will not be set up with power).
- 1 Bag of ice is available per stall per day is included complimentary in your attendance fee. Please advise in the application if you require ice, no ice will be available for your stall area if you do not specify this in your application.
- A trestle table will be supplied for your stall area complimentary in your attendance fee by request. Please advise in the application if you require a trestle table, if you do not outline this in your application a tresstle table will not be included.
ALL Stall Holders and Food Trucks must be finished with set up and fully stocked before 10.00am on each day of the event.
ALL Stall Holders and Food Trucks must have at least one person on their stall at all times during the entire event (10.45 am - 8.45 pm). Stalls must not be left unattended at any time. If you are working the stall with only one person and require to leave for whatever reason, please notify an event staff member to temporarily man the stall during your absence.
The venue will be locked at 10:00 pm each night for security. The event space is on private property and within a fenced and gated area.
You will be able to stock your area each morning of the event before 10.00 am. No cars will be allowed in the event area, please bring any sack truck or equipment of your own to support you with transporting all of your items into the event area. The car park is about a 100 metre walk.
- End-of-event clean-up: Remove all rubbish and leave your stall area tidy. We encourage pack-down to take place on Sunday 30th of March after the event closing time, 5.00 pm onwards, please speak to us if you require pack-down on the Monday morning after the event.
Alcohol Stall Guidelines
Sales by the bottle and glass for on-site consumption are permitted. Any bottles sold to be consumed on-site must be opened for the customer.
Sales by the bottle for takeaway is permitted.
Ensure RSA for 18+; identified by wristbands. Check ID when unsure.
Supply free water at your stall. Water will be available at the venue for your use in water jugs.
RSA compliance is mandatory.
Provide Liquor Licence and RSA documentation.
Cancellation Policy:
In the event that you need to cancel your attendance, our cancellation policy is as follows:
No cancellation fee applies if canceled before 60 days (full reimbursement into your chosen account).
Between 59 and 31 days, a 50% cancellation fee applies (remainder reimbursed into your chosen account).
Within 30 days leading up to the event, no refund is available.
Instead of paying the cancellation fee, you may choose to elect to keep the payment in credit for your attendance for a future year event.
In the event of extreme weather, a pandemic, or other unforeseen significant circumstances leading to the cancellation of the event, every effort will be made to reschedule the event to another date.
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